Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen Marketing Cloud Collaboration Delivers Award-Winning Results for Carling
Earlier this year, i2c and Sainsbury’s looked to Nielsen to help them deliver a campaign for their client Carling, one of the most popular beer brands in the U.K. For their collaboration on the campaign, i2c and the Nielsen Marketing Cloud won The Drum Digital Trading Award for Most Effective Use...
Connecting the Dots With Nielsen Marketing Cloud
We’ve launched Nielsen Marketing Cloud, which integrates Nielsen’s customer data management, analytics, media planning and activation applications into a single platform to help brands reach consumers more efficiently and media companies sell more effectively.