Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Understanding Consumers With Trusted Data and Insights
To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more...
Nielsen Marketing Cloud Collaboration Delivers Award-Winning Results for Carling
Earlier this year, i2c and Sainsbury’s looked to Nielsen to help them deliver a campaign for their client Carling, one of the most popular beer brands in the U.K. For their collaboration on the campaign, i2c and the Nielsen Marketing Cloud won The Drum Digital Trading Award for Most Effective Use...
Connecting the Dots With Nielsen Marketing Cloud
We’ve launched Nielsen Marketing Cloud, which integrates Nielsen’s customer data management, analytics, media planning and activation applications into a single platform to help brands reach consumers more efficiently and media companies sell more effectively.