Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Marketing Cloud Collaboration Delivers Award-Winning Results for Carling
Earlier this year, i2c and Sainsbury’s looked to Nielsen to help them deliver a campaign for their client Carling, one of the most popular beer brands in the U.K. For their collaboration on the campaign, i2c and the Nielsen Marketing Cloud won The Drum Digital Trading Award for Most Effective Use...
Connecting the Dots With Nielsen Marketing Cloud
We’ve launched Nielsen Marketing Cloud, which integrates Nielsen’s customer data management, analytics, media planning and activation applications into a single platform to help brands reach consumers more efficiently and media companies sell more effectively.