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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
During the 2017 National Association of Television Program Executives (NATPE) conference in Miami Beach, Fla., Kelly Abcarian, senior vice president for Nielsen Product Leadership, shared our strategy to continue advancing local television measurement.
We're excited to announce the launch of application programming interfaces (APIs) for Nielsen’s overnight national and local TV data! Our new TV APIs provide clients faster, more flexible access to data and the ability to act upon this data by feeding it into preferred business intelligence tools.