Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
A the recent Neuromarketing World Forum, Nielsen thought leaders discussed neuroscience-inspired guidelines on the communication of promotions to the Asian shopper, while sharing insights around the power of music in advertising.
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.
Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a...