Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Around the World Campaign Wins Shorty Award
We’re proud to announce that Nielsen was named a winner for the Shorty Awards’ “Industry - Business to Business” category for our Nielsen Around the World campaign.