Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen’s Relationship With Spotify Continues To Grow With Brand Effect Measurement
Today, we announced that Spotify will be using Nielsen Brand Effect to provide marketers with the ability to measure brand lift across Spotify’s desktop and mobile apps.