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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

The opening event for our new lab in Cincinnati

Nielsen Opens Cincinnati Consumer Neuroscience Lab; 16th Worldwide

On Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of...

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David Friedlander (left) with Dr. Carl Marci (right) following their presentation at Shopper Brain NYC

Nielsen Consumer Neuroscience Takes Center Stage at Shopper Brain

Recently, our consumer neuroscience experts had the opportunity to share some of our learnings at two Shopper Brain conferences, hosted by the Neuromarketing Science and Business Association (NMSBA), which focused on the intersection of retail and neuroscience: one was in New York City and one was...

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