Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Underscores the Business Value of Package Design
Last week, we celebrated the inaugural launch of the Nielsen Design Impact Awards, the first U.S. package design awards that leverage retail performance data to recognize some of the most powerful fast-moving consumer goods (FMCG) package redesigns over the last two years.