Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Our new Nielsen Digital Audio Ratings will provide radio clients with a solution to assess the value and size of their overall over-the-air (OTA) and digital audience while aligning with established broadcast and digital currencies.