Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Showcases New Media Measurement Technology and Expertise at NAB Show 2019
With leaders from the media, entertainment, finance and advertising communities, this year’s NAB (National Association of Broadcasters) conference in Las Vegas proved the perfect opportunity to announce new technology for measuring media, as well as share our insights on the media technologies of...