Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Innovate Funds 10th Portfolio Company, Furious Corp.
You may not know that Nielsen has an early stage technology incubator licensed by the Israeli government. It’s called Nielsen Innovate, and today we’re announcing the funding of our 10th start-up, U.S./Israel-based Furious Corp., an inventory management platform helping premium video...