Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Understanding Consumers With Trusted Data and Insights
To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more...
Nielsen Launches Nielsen Marketing Cloud in Australia
We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics,...
Marketers Embrace Brand Autonomy at Millennium Alliance
Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud, recently spoke about brand marketing to an intimate group attending an event hosted by the Millennium Alliance. Damian focused on today’s media landscape, which is growing more complex than ever due to massive tectonic shifts in...
Industry Leaders Take on ‘The Future of Identity’ at the Nielsen Tech Hub
Can marketers raise the quality of personalized experiences without access to an underlying identity layer? To answer that question, we recently teamed up with venture capital firm Revel Partners to host ‘The Future of Identity’ at the Nielsen Tech Hub.
How Data Can Help Guide the Customer Journey
Matt Bennathan, Managing Director, Europe, Nielsen Marketing Cloud, recently sat down with the Telegraph’s Business Reporter for a video interview on how technology platforms and data science can power more effective marketing.
Nielsen AI Helps Marketers Respond to Changing Consumer Behavior Instantly
We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
Nielsen Data Is the Difference
In this video, Damian Garbaccio, executive vice president of the Nielsen Marketing Cloud, discusses how Nielsen has set itself apart in the cloud marketing space. He identifies Nielsen’s proprietary data and superior analytics capabilities as key differentiators.