Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Today, Nielsen launched our first-ever politically themed microsite. This media hub, branded Election Central, will showcase a wide array of political-related insights on the current political environment to help better inform the industry.