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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

The Science of Cross-Platform Measurement

Industry leaders from across the TV and digital spectrum recently came together at the most recent Advertising Research Foundation Leadership Lab to discuss what cross-platform measurement means to their businesses. Kevin Rini, VP of Product Leadership at Nielsen, dove into the ins and outs of...

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