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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
The Science of Cross-Platform Measurement
Industry leaders from across the TV and digital spectrum recently came together at the most recent Advertising Research Foundation Leadership Lab to discuss what cross-platform measurement means to their businesses. Kevin Rini, VP of Product Leadership at Nielsen, dove into the ins and outs of...
Nielsen Podcast Measurement Slated for 2017
While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.