Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Total Food View: Nielsen Integrates Fresh & Center of Store Retail Measurement
Across the store, retailers and manufacturers have opportunities to realign their approach based on how consumers experience their grocery shopping occasions, as total food shoppers.
Nielsen’s Path to Total Consumer Measurement
We’re committed to bringing Nielsen Total Consumer measurement to the CPG marketplace. That means we’re working to provide the CPG industry a comprehensive view of what is happening across the entire shopper journey by measuring consumers’ in-store, online and out-of-home purchases.