Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen Global Connect Pledges Commitment to Racial Equality
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Total Food View: Nielsen Integrates Fresh & Center of Store Retail Measurement
Across the store, retailers and manufacturers have opportunities to realign their approach based on how consumers experience their grocery shopping occasions, as total food shoppers.
Nielsen’s Path to Total Consumer Measurement
We’re committed to bringing Nielsen Total Consumer measurement to the CPG marketplace. That means we’re working to provide the CPG industry a comprehensive view of what is happening across the entire shopper journey by measuring consumers’ in-store, online and out-of-home purchases.