News Center

Welcome to News Center

News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Nielsen’s Path to Total Consumer Measurement

We’re committed to bringing Nielsen Total Consumer measurement to the CPG marketplace. That means we’re working to provide the CPG industry a comprehensive view of what is happening across the entire shopper journey by measuring consumers’ in-store, online and out-of-home purchases.

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