Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
On the Record with Monica Gil and Luis Miranda
To commemorate Hispanic Heritage Month, we sat down with Monica Gil, SVP and General Manager, Multicultural Growth and Strategy, Nielsen, and Luis Miranda, co-chair of Nielsen’s Hispanic Latino Advisory Council, to discuss our recently released Diversity Intelligence Series Hispanic Consumer...
On the Record with Crystal Barnes
Andrew McCaskill, Nielsen’s senior vice president of communications and advertising, sat down with Crystal Barnes, vice president of corporate social responsibility at Nielsen, to discuss the ongoing value of the Nielsen Global Responsibility Report.
On the Record with Angela Talton
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Andrew McCaskill, Nielsen’s senior vice president of global communications sat down with Angela Talton, chief diversity officer at Nielsen, to discuss what diversity and inclusion mean at Nielsen, a company with presence in more than 100...