Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
In September, we announced that we're expanding the use of our Portable People Meter™ (PPM) technology for local TV ratings. In anticipation of this update, local TV stations require up-to-date encoding hardware in place to enable TV measurement through the PPM technology.