Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
At Nielsen, technology, science and data come together with a human element. Our new CEO, David Kenny, provides his insight into the advantages Nielsen measurement brings to the market, as well as the company's potential into the future.
The Nielsen Journal of Measurement will cover advances related to major topics with implications for measurement, such as big data, panels, surveys, analytics, neuroscience and new technology.