Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
The Consumer Goods Industry Is the New Battleground for Connected Commerce
At The Global Summit of the Global Consumer Goods Forum held in Berlin, Konrad Gerszke, President, Lead Markets at Nielsen, hosted a special session investigating the disruptive forces redefining today’s path to purchase and outlined effective strategies to capture opportunities in this changing...