Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
We’re excited to announce that Nielsen Digital Ad Ratings has been selected as the measurement standard for advertising on Pinterest. Now, marketers will be able to access independent audience verification metrics from Nielsen for their campaigns running on the Pinterest mobile app.