Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.