Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
We recently learned about an opportunity with the Let’s Do It Foundation, the team that initiated World Cleanup Day (WCD), to further the waste management cause. Using data—one of Nielsen’s strongest assets—we led a pro bono survey for the foundation to assess consumer perceptions about...
With Pro Bono Week 2015 drawing to a close, leveraging a company’s core strengths through volunteerism is top of mind. At Nielsen, our associates around the world power pro bono projects that dedicate our data, insights and expertise to make an impact, year-round.
The United Nations World Food Programme (WFP) and Nielsen worked together to optimize the agency’s approach to remote mobile data collection, ensuring that WFP can continue collecting accurate and insightful data no matter what happens on the ground.
Nielsen and the United Nations World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection process.