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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.

Nielsen Hosts Congressional and Regulatory Leaders for ‘Bridging the Digital Divide’ Roundtable Discussion
Federal Communications Commission (FCC) Chairman Ajit Pai and Congressman Gus Bilirakis (R-FL), recently visited Nielsen’s Global Technology & Innovation Center (GTIC) in Oldsmar, Fla. as part of a larger tour aiming to help bridge the digital divide.

Nielsen and APAICS Showcase the Digital Fluency of Asian Pacific American Women
Nielsen Government Affairs and the Asian Pacific American Institute for Congressional Studies (APAICS) recently gathered a panel of experts on Capitol Hill to highlight the power of Asian American Pacific Islander women consumers.