Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Ratings Academy 101
To get a better understanding of the new Ratings Academy, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.
Nielsen Ratings Academy: Educating Audiences on the Power of Media Measurement
Ratings Academy was born out of the need to provide new entrants in the media industry with a one-stop shop for insight into Nielsen’s media measurement and its output: ratings. Over time, this website will include a series of modules, each of which will cover a different element of the media...
Driving Innovation in a Sea of Change, Nielsen’s Measurement Solutions Take Center Stage at Ad Week
There’s never been as much of a need for a complete view of the consumer as there is today. And so when Steve Hasker, Global President, Nielsen, took the stage during the Measuring the Total Audience session during Advertising Week, he emphasized the transitional power that media has and how...