Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Demand Fuels Nielsen Consumer Neuroscience Expansion
To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with...
Nielsen Media Lab Fellowship: Connecting Big Data with Big Ambition
Nielsen’s Media Lab is leading the way in digital research, placing particular emphasis on new research methodologies and emerging technologies. What’s more is that the lab has grown at an accelerated pace over the last five years while remaining at the vanguard in innovative research.