Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Global Connect Leans into Tech Innovation to Empower the Future of Retail and Consumer Goods
Nielsen Global Connect is leveraging emerging, cloud-based technology to drive retailers and brands forward.
At NRF’s Big Show, Nielsen and CiValue Talk About Embracing Consumer Disloyalty
In an era where choice is at an all-time high, digital discovery is driving disloyalty. Today’s consumers are attracted to purchasing paths that lead them to the right product at the right price—wherever that may be at that moment. But when equipped with the right tools and datasets, brands and...
Enabling Faster Data-Driven Decisions with Friday Morning Data
To help our clients respond to today’s quickly changing market, we’re now providing Friday morning data delivery. Faster data means our clients can be more nimble and pivot with market pressure.
Jeanne Danubio Named a Top Woman in Grocery by Progressive Grocer
We’re proud to announce that Progressive Grocer has named Jeanne Danubio, Nielsen’s EVP of Retail, a Top Woman in Grocery in its Senior-Level Executives category.
Inside the Balancing Act of Reaching Today’s Consumer
Today’s consumers are in the aisles. They’re on their phones. They’re on the go. So how do you reach them when their path to purchase is constantly changing? That’s the question that Kirsten Londono, SVP, sought to answer during her keynote speech at the Category Management Association’s...
Coverage and Collaboration: Growing Our Walmart Relationship
During Nielsen’s 2017 Investor Day held today, CEO Mitch Barns shared details about the company’s newly expanded relationship with the world’s largest retailer. Nielsen and Walmart are teaming up to streamline the way data is used in the Walmart supplier ecosystem, bringing improved...