Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
The Forces of Change in FMCG Retail
Nielsen’s global retail practice leader, Louise Keely, explored the relative size and impact of three major U.S. food and beverage disruptions during a recent panel discussion at the Grocery Manufacturers Association’s Leadership Forum.
Reinforcing the ‘Why’ Behind Clean Label & Transparency at the NACDS Total Store Expo
At this year’s NACDS Total Store Expo, Andrew Mandzy, director of health and wellness strategic insights at Nielsen, spoke about the importance of offering products that resonate with today’s health-conscious consumer.
Louise Keely Honored as a Woman to Watch in Retail
We’re proud to announce that Retail Leader, a leading retail trade publication, has named Louise Keely, executive vice president and global retail practice leader, Nielsen, as a Woman to Watch! The award recognizes the most impressive women in the retail industry for their leadership journey and...
The Next Digital Grocery Frontier: Understanding Today’s (and Tomorrow’s) Digitally Engaged Food Shoppers
The grocery business industry truly is at the tipping point of great change. At this year’s FMI Midwinter Executive Conference in Scottsdale, Ariz., Nielsen and the Food Marketing Institute (FMI) revealed initial findings from its Digitally Engaged Food Shopper study.
A Look Into the Total Consumer Shopper Journey During the Holidays and Beyond
Introduced in November, Nielsen Shopper Essentials Suite is a simple and efficient online platform that provides clients with a complete and interactive view of shoppers across retail channels and categories, helping them make real-time decisions to drive growth.
Tapping Into Today’s Digitally Engaged Grocery Shopper
Staying ahead of big consumer tech trends can be daunting for retailers. Not only have today’s food shoppers transitioned to a new digital norm, the landscape they live in is rapidly evolving. But it’s not just about keeping tabs on trends like automatic replenishment and digital couponing. The...