Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Rethinking Trade Planning: Experts Sound Off at Industry Conference
It’s time to rethink trade planning. That was the consensus among trade experts during a panel that Nielsen moderated at the Promotion Optimization Institute’s Fall Summit. The panel, which included representatives from California Olive Ranch, Church & Dwight Canada and Spectrum Brands,...