Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
We’ve launched Nielsen Marketing Cloud, which integrates Nielsen’s customer data management, analytics, media planning and activation applications into a single platform to help brands reach consumers more efficiently and media companies sell more effectively.