Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Launches First Veteran Consumer Report at HeroPreneur National Veteran Business Summit
Beyond the Uniform breaks new ground as the first report in our Diverse Intelligence Series on veteran consumers and shows Nielsen’s ability to tell diverse consumer stories of all kinds. The report peels back the layers of U.S. veteran consumers’ lives and behaviors to provide actionable...
Beyond Basic: West Point Cadets Build Their Brand With Marketing Effectiveness
Nielsen associates—through the SERV employee resource group—recently teamed up with a class of West Point students to help them tackle their own marketing and academic endeavors.
Nielsen’s Veterans Employee Resource Group Reaches Four-Year Milestone with Support Our Troops
For four years, members of Nielsen’s SERV (Support and Employee Resources for Veterans) employee resource group (ERG) has collaborated with Support Our Troops®, a nationwide non-profit organization, by clipping coupons for use by U.S. troops overseas.