Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Take the Guesswork Out of Managing Shelves: Nielsen Offers Solution to Minimize Out-of-Stock Woes
Stuart Taylor, senior vice president of global product leadership, walked category management industry players through the landscape of the ongoing challenges facing the CPG industry—ranging from stock keeping unit (SKU) proliferation, declining SKU productivity and persistent out-of-stock...