Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Connected Commerce Report Examines Consumers’ Online Purchasing Behavior Across 64 Countries
Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
Nielsen and Better Business Bureau Are Helping Consumers Shop Safely and Score Deals Online
Nielsen's collaborated with Better Business Bureau to launch Digital IQ, with the goal to expand general consumer awareness of how to use the Internet safely, understand what is happening behind the scenes of the online environment and make informed decisions.
Beyond Black Friday: How Nielsen Tracks Holiday Spending
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It never fails. The holiday season seems to arrive just a little earlier with each passing year. The good news for retailers and Nielsen clients, however, is that Nielsen is always one step ahead, making sure to capture shopping and spending...