Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen Global Connect Pledges Commitment to Racial Equality
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Nielsen Connected Commerce Report Examines Consumers’ Online Purchasing Behavior Across 64 Countries
Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
Nielsen and Better Business Bureau Are Helping Consumers Shop Safely and Score Deals Online
Nielsen's collaborated with Better Business Bureau to launch Digital IQ, with the goal to expand general consumer awareness of how to use the Internet safely, understand what is happening behind the scenes of the online environment and make informed decisions.
Beyond Black Friday: How Nielsen Tracks Holiday Spending
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It never fails. The holiday season seems to arrive just a little earlier with each passing year. The good news for retailers and Nielsen clients, however, is that Nielsen is always one step ahead, making sure to capture shopping and spending...