Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with...
Nielsen’s Relationship With Spotify Continues To Grow With Brand Effect Measurement
Today, we announced that Spotify will be using Nielsen Brand Effect to provide marketers with the ability to measure brand lift across Spotify’s desktop and mobile apps.
Command Your Buzz: Understanding How Owned Strategies Drive Impact
Nielsen’s new analytics break down social conversation about TV into two buckets: Owned activity, or the buzz generated by official accounts associated with a program or network, and organic activity, or the buzz originated by the general viewing audience.
Nielsen and Label Insight Bring Game Changing Transparency to Package Claims and Ingredients
Andrew Mandzy, director of strategic insights for Nielsen’s Health & Wellness Growth & Strategy team, and Ronak Sheth, chief customer officer at Label Insight share their thoughts on how our combined data is a game changer for manufacturers catering to today’s health-conscious consumer,...
Millennials on Millennials: A Look at Nielsen’s Millennial Media Advisors Report
As we put the finishing touches on our new Millennials on Millennials report, we sat down with some Nielsen associates from this generation who created the report to discuss some key insights from the study and see how their own behavior measures up to those detailed in the report.
How Can TV Networks Maximize the Value of Social Media?
Sean Casey talks about Social Content Ratings, the most comprehensive measurement of TV-related social media activity available, which released last month.