Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with...
Nielsen’s new analytics break down social conversation about TV into two buckets: Owned activity, or the buzz generated by official accounts associated with a program or network, and organic activity, or the buzz originated by the general viewing audience.
Andrew Mandzy, director of strategic insights for Nielsen’s Health & Wellness Growth & Strategy team, and Ronak Sheth, chief customer officer at Label Insight share their thoughts on how our combined data is a game changer for manufacturers catering to today’s health-conscious consumer,...
As we put the finishing touches on our new Millennials on Millennials report, we sat down with some Nielsen associates from this generation who created the report to discuss some key insights from the study and see how their own behavior measures up to those detailed in the report.