Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
As a company, Nielsen recognizes that it has a larger role to play in the industry and in the broader community to ensure equal representation and counting of women and across all diversity and inclusion factors.
Since 2014, Nielsen has had a strategic alliance with Special Olympics, and as part, we're working with the organization to help better understand the impact of its programs and the influence of people with intellectual disabilities by using our data, measurement and analytical capabilities.