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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen Global Connect Pledges Commitment to Racial Equality
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Nielsen’s Social Content Ratings® Showcases the Power of Talent on Social Media
In addition to providing a vital look at how TV-related social media content is performing, Nielsen’s Social Content Ratings® (SCR) will now also provide insights into how owned social strategies, including the contribution of talent, are being leveraged to promote TV programs across platforms...
Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with...
Nielsen’s Relationship With Spotify Continues To Grow With Brand Effect Measurement
Today, we announced that Spotify will be using Nielsen Brand Effect to provide marketers with the ability to measure brand lift across Spotify’s desktop and mobile apps.
Command Your Buzz: Understanding How Owned Strategies Drive Impact
Nielsen’s new analytics break down social conversation about TV into two buckets: Owned activity, or the buzz generated by official accounts associated with a program or network, and organic activity, or the buzz originated by the general viewing audience.
How Can TV Networks Maximize the Value of Social Media?
Sean Casey talks about Social Content Ratings, the most comprehensive measurement of TV-related social media activity available, which released last month.
Social Content Ratings™ Standardizes Social TV Measurement Across Twitter and Facebook
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Today, we announced the launch of Social Content Ratings, the most comprehensive measure of social TV activity across Facebook and Twitter.