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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

It’s Not About Big Data, It’s About Smart Data

Are you tired of hearing about “big data”? The term might be overhyped, but it’s not going anywhere. We live in a world where we’re inundated with information, from a variety of sources that come at us quickly; but big data is useless without some sort of analysis to make sense of it all....

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