Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Employee Resource Groups Prep Future Leaders with STEM Education
Our employee resource groups (ERG) have taken STEM (science, technology, engineering and math) education to heart and incorporated it into their community outreach activities. In 2016 alone, our ERGs hosted 11 STEM education events, engaging with thousands of students, ensuring that they take...