Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
It’s Official: Nielsen Completes Acquisition of Gracenote
Gracenote is now, officially, a Nielsen company. With this acquisition, we take one step further in our mission of measuring and understanding consumer behavior.
Total Audience Measurement: Leveling the Playing Field for Mobile Marketers
Steve Hasker, Nielsen’s President and Chief Operating Officer, recently presented at the MMA Forum in India, hosted by the Mobile Marketing Association. His talk focused on the growing number of mobile users in the country and what it means for marketers.
Steve Hasker Discusses the Future of Measurement at Nielsen
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Jack Myers, MyersBizNet, and our global president and COO, Steve Hasker, discuss where Nielsen stands with Total Audience Measurement, as well as how Nielsen plans to tackle the measurement and data challenges created by future technology...
Nielsen Totals It Up at ARF
This year, we sponsored the Advertising Research Foundation’s (ARF's) Audience Measurement 2015 conference: “Measuring Up: Translating Talk into Action.” At the conference, we reinforced our commitment to measurement and innovative solutions in a rapidly evolving media landscape.