Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
CONTENT IS KEY IN THE BATTLE OF STREAMING SERVICES
There’s no denying the massive impact that non-traditional video options like streaming services and over-the-top devices are offering consumers. And consumers are going all in, as Disney+ recently boasted subscriber numbers that were off the charts within just one day of launching. As devices,...