Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Cannes LIONS Live 2021: Virtual Experience
As a sponsor for this year’s Cannes LIONS Live Virtual Experience, Nielsen hosted daily sessions exploring the future of the media industry.
Big Picture: Getting A Clearer View Of Streaming’s Part Of Total TV Use
From a media industry perspective, nothing is more valuable than accurate, comparable data. That’s where the Gauge, Nielsen’s total TV and streaming snapshot, comes in.
Nielsen at NATPE 2021: Highlighting a New Day for TV Stations
At this year's event, Nielsen leaders shared unique insights on the constant importance of local news, as well as how that genre is attracting a wave of new viewers—Gen Z.
CONTENT IS KEY IN THE BATTLE OF STREAMING SERVICES
There’s no denying the massive impact that non-traditional video options like streaming services and over-the-top devices are offering consumers. And consumers are going all in, as Disney+ recently boasted subscriber numbers that were off the charts within just one day of launching. As devices,...