News Center

Welcome to News Center

News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Audio’s Growing Ratings and Enhanced Encoding

At Nielsen, we're optimistic about audio. And there's good reason for it. Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant...

Continue Reading