Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Unifying Devices and Households Paves the Way for Addressable Ad Replacement
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.
Nielsen Wins Best TV Advertising Technology at 2020 AdExchanger Awards
Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category.
Nielsen Senior Technology Team Updates Digital Learning Platform for Thousands of Students
Nielsen’s technology and learning experts are helping the National Urban Technology Center (Urban Tech), a nonprofit educational organization, to develop strategies to update both the platform and content of its educational modules.
A Look Into What’s Next in Television Measurement
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
It’s Time to Put TV and Digital On an Even Playing Field
The Metrics Used to Measure TV and Online Are Vastly Different By Steve Hasker, Global President As we reflect on the 2015 upfront and NewFront season, there is no shortage of industry observers willing to make the call on how advertisers should allocate their investments across traditional TV and...
Simulmedia CEO Makes the Case for Third-Party Independent Measurement
//fast.wistia.com/assets/external/E-v1.js
Data, accountability and the merging of digital and television are hallmarks of New York-based Simulmedia, so it makes perfect sense that company’s CEO, Dave Morgan, is supports Nielsen’s ability to provide a holistic view of the consumer.