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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Crystal Barnes, vice president, Global Responsibility & Sustainability, Nielsen, recently shared details behind the company’s decision to begin sustainability reporting, as well as insights on the experience so far, which were published in The Conference Board Sustainability Practices...