Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
How Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
The media industry accounts for more than $100 billion in advertising dollars each year and has the power to shape our views in ways that last way beyond the initial experience. Megan Clarken, President, Watch, Nielsen, believes challenging cross-industry pivots into accountability and...
Measuring Local Everywhere: Nielsen Adds YouTube TV to Local Audience Measurement
We’re excited to announce that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Digital in TV Ratings.
Exploring Big Data, Measurement and The Future of Media at the 2018 NAB Show
For a week in Vegas, those across the media industry recently came together for the NAB show to explore the latest technology and evolution of their business. With the data to fuel this conversation, we took center stage to discuss the past, present and future of media.
Hulu’s OTT Inventory Now Included in Nielsen Digital Ad Ratings
Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through Nielsen Digital Ad Ratings. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.
Nielsen Views: Capturing the Total Audience
In this video, Jessica Hogue, Senior Vice President of Product Leadership at Nielsen, discusses the journey to delivering Nielsen Total Audience measurement to the marketplace and shares how clients are leveraging the framework to showcase the value of their audiences.
Nielsen Digital Content Ratings Set To Include Facebook, Hulu and YouTube Viewing
Digital Content Ratings provides daily measurement of audiences across digital content types, with metrics fully comparable to television. Partnering with Facebook, Hulu and YouTube to provide our clients with credit within Digital Content Ratings for the video viewership of their content published...