News Center

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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Nielsen Views: Capturing the Total Audience

In this video, Jessica Hogue, Senior Vice President of Product Leadership at Nielsen, discusses the journey to delivering Nielsen Total Audience measurement to the marketplace and shares how clients are leveraging the framework to showcase the value of their audiences.

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