Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Uncovers Key Media Insights for Television Critics Association (TCA) Members
In front of a crowd of over 100 top TV critics and media reporters who attended Nielsen’s main stage session at the Television Critic’s Association’s (TCA’s) West Coast tour on Aug. 4, 2017, in Los Angeles, Calif., Nielsen SVPs of Product Leadership Kelly Abcarian and Brian Fuhrer provided...
Hulu and Youtube TV Viewing Are Now Included in TV Ratings
We are excited to announce that viewing from Hulu and Youtube TV will now be measured and reported through Digital in TV Ratings (DTVR), contributing to C3/C7 currency.
Measurement in a Digital World: What Marketers Need to Know
With total spending on digital advertising in the U.S. surpassing that of TV advertising in 2016, scrutiny on this growing market is increasing. Recent news headlines have highlighted the concerns of senior marketers about whether digital can deliver on the promises of ad campaigns. As large CPG...
Second Nielsen Total Audience Solution Granted MRC Accreditation
Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining Nielsen Digital Ad Ratings.
A Level Playing Field: Nielsen Digital Content Ratings Go Live
Last week, from the stage at Advertising Week 2016, we announced the syndication of Nielsen Digital Content Ratings. Nielsen Digital Content Ratings is a core part of the Nielsen Total Audience Measurement framework—one of our top priorities as a company.
Creating Connections at the Cannes Lions Festival of Creativity
This June marked our fifth year in a row as a sponsor of Cannes Lions Festival of Creativity. This year, our overall participation highlighted the benefit of data-enabled creativity to help focus marketing efforts in the right places at the right times.