Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
In front of a crowd of over 100 top TV critics and media reporters who attended Nielsen’s main stage session at the Television Critic’s Association’s (TCA’s) West Coast tour on Aug. 4, 2017, in Los Angeles, Calif., Nielsen SVPs of Product Leadership Kelly Abcarian and Brian Fuhrer provided...
With total spending on digital advertising in the U.S. surpassing that of TV advertising in 2016, scrutiny on this growing market is increasing. Recent news headlines have highlighted the concerns of senior marketers about whether digital can deliver on the promises of ad campaigns. As large CPG...
Last week, from the stage at Advertising Week 2016, we announced the syndication of Nielsen Digital Content Ratings. Nielsen Digital Content Ratings is a core part of the Nielsen Total Audience Measurement framework—one of our top priorities as a company.
This June marked our fifth year in a row as a sponsor of Cannes Lions Festival of Creativity. This year, our overall participation highlighted the benefit of data-enabled creativity to help focus marketing efforts in the right places at the right times.