Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
What’s Next for Over-the-Counter Manufacturers in Retail
At the recent annual Consumer Healthcare Products Association (CHPA) Executive Conference, Andrew Mandzy, director of strategic insights for Health & Wellness Growth & Strategy at Nielsen, spoke on-stage to OTC manufacturers about how consumers seek information and which products they are...