Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Nielsen’s 2021 Responsibility Update Highlights ESG Commitment Through Change
Our 2021 Interim Responsibility Update to provide our stakeholders with a snapshot of our environmental, social and governance (ESG) journey through 2020.
Nielsen’s Integrated Insights Help Advertisers Score a Super Bowl Touchdown
With the average Super Bowl ad in 2015 costing $4.5 million, it’s fair to say that the stakes are high for advertisers. Considering all of the hype on social media, the critique of the ads in the days after the game and the massive audience in one shot (more than 100 million viewers), it can
Put Five Years of TV Ad Performance At Your Fingertips With TV Brand Effect Ad Snapshots
For years, many of the biggest marketers in the world have used Nielsen’s TV Brand Effect solution to optimize their TV ad investments. Subscribers receive in-depth reporting from Nielsen research analysts on the memorability and likeability of their TV ads as well as their competitors’. They...