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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
With the average Super Bowl ad in 2015 costing $4.5 million, it’s fair to say that the stakes are high for advertisers. Considering all of the hype on social media, the critique of the ads in the days after the game and the massive audience in one shot (more than 100 million viewers), it can
For years, many of the biggest marketers in the world have used Nielsen’s TV Brand Effect solution to optimize their TV ad investments. Subscribers receive in-depth reporting from Nielsen research analysts on the memorability and likeability of their TV ads as well as their competitors’. They...