News Center

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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.


There’s no denying the massive impact that non-traditional video options like streaming services and over-the-top devices are offering consumers. And consumers are going all in, as Disney+ recently boasted subscriber numbers that were off the charts within just one day of launching. As devices,...

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Judi Allen Named to Class of 2018 Cable TV Pioneers

Judi Allen, SVP of Client Solutions on the Watch side of our business, was recently honored with induction into The Cable TV Pioneers at the 52nd Annual Cable TV Pioneers Banquet in Atlanta, Georgia. With over 20 years of experience, Judi embodies this spirit and has shown dynamic progress and...

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The Science of Cross-Platform Measurement

Industry leaders from across the TV and digital spectrum recently came together at the most recent Advertising Research Foundation Leadership Lab to discuss what cross-platform measurement means to their businesses. Kevin Rini, VP of Product Leadership at Nielsen, dove into the ins and outs of...

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