Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen’s Commitment to Fight Racism with Action
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
Nielsen Wins Best TV Advertising Technology at 2020 AdExchanger Awards
Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category.
CONTENT IS KEY IN THE BATTLE OF STREAMING SERVICES
There’s no denying the massive impact that non-traditional video options like streaming services and over-the-top devices are offering consumers. And consumers are going all in, as Disney+ recently boasted subscriber numbers that were off the charts within just one day of launching. As devices,...
NYC Television Week 2019: Trust and Truth Will Drive the Future of TV
Nielsen recently made a splash at NYC Television Week, the premier conference highlighting progress, challenges and innovations in the U.S. TV industry. Throughout the week, our leaders shared how players across the industry can personalize advertising and programming to earn audiences’ trust and...
Judi Allen Named to Class of 2018 Cable TV Pioneers
Judi Allen, SVP of Client Solutions on the Watch side of our business, was recently honored with induction into The Cable TV Pioneers at the 52nd Annual Cable TV Pioneers Banquet in Atlanta, Georgia. With over 20 years of experience, Judi embodies this spirit and has shown dynamic progress and...
The Science of Cross-Platform Measurement
Industry leaders from across the TV and digital spectrum recently came together at the most recent Advertising Research Foundation Leadership Lab to discuss what cross-platform measurement means to their businesses. Kevin Rini, VP of Product Leadership at Nielsen, dove into the ins and outs of...
Breaking Down Expert Blindness at SXSW 2018
Recently at SXSW, Nielsen Chief Neuroscientist Dr. Carl Marci had the opportunity to talk about "expert blindness," teaming up with RPA Advertising’s Vice President and Strategic Planning Director Richard Bina.