Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Recognized with 2020 Emmy® Award for Technology and Engineering
The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms.
From Living Spaces to Testing Spaces: Nielsen Turns Addressable Beta Test into a Virtual Experience
When plans to beta test Nielsen’s Addressable TV solution at TV programmers’ premises was disrupted by shelter-in-place restrictions, Nielsen’s Advanced Video Advertising (AVA) team knew it needed to innovate quickly to stay on track.
Viewability Gets Granular with Age and Gender Segmentation
The topic of viewability has never been more important than it is today. In an increasingly digital era when advertisers are clamoring for assurance that people—not bots—are seeing their messages, publishers are looking for accuracy and confidence. And that’s where Nielsen comes in,...
Tremor Video CEO Bill Day Talks Total Audience with Nielsen
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Tremor Video CEO Bill Day sits down with the Nielsen team to discuss Nielsen’s plans to account for the full viewing universe, wherever, whenever and however content is consumed.
Nielsen and Roku Move Advertising Measurement Closer to Covering Total Audience
On April 30, we announced that we’re teaming up with Roku, the popular streaming platform, to enable advertising measurement in the Roku platform via Nielsen Digital Ad Ratings. We will be collecting data for Roku’s 10 million devices, which include their media players and TVs. This...