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The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms.
When plans to beta test Nielsen’s Addressable TV solution at TV programmers’ premises was disrupted by shelter-in-place restrictions, Nielsen’s Advanced Video Advertising (AVA) team knew it needed to innovate quickly to stay on track.
The topic of viewability has never been more important than it is today. In an increasingly digital era when advertisers are clamoring for assurance that people—not bots—are seeing their messages, publishers are looking for accuracy and confidence. And that’s where Nielsen comes in,...
//fast.wistia.com/assets/external/E-v1.js Tremor Video CEO Bill Day sits down with the Nielsen team to discuss Nielsen’s plans to account for the full viewing universe, wherever, whenever and however content is consumed.
On April 30, we announced that we’re teaming up with Roku, the popular streaming platform, to enable advertising measurement in the Roku platform via Nielsen Digital Ad Ratings. We will be collecting data for Roku’s 10 million devices, which include their media players and TVs. This...