Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
The Power of Choice: Viewability Partners Added to Nielsen Digital Ad Ratings
We’re excited to announce that Nielsen clients can now choose from viewability partners within Digital Ad Ratings to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that...