Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen Global Connect Pledges Commitment to Racial Equality
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Reality Check: Nielsen’s Cutting-Edge Ad Research Explores Virtual Reality
Our Media Lab at CBS Television City Research City in Las Vegas allows us to apply cutting edge technology to marketing challenges. The lab's most recent study took a closer look at how well advertisements in virtual reality resonate, as well as consumer sentiment toward the growing platform.