Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Reality Check: Nielsen’s Cutting-Edge Ad Research Explores Virtual Reality
Our Media Lab at CBS Television City Research City in Las Vegas allows us to apply cutting edge technology to marketing challenges. The lab's most recent study took a closer look at how well advertisements in virtual reality resonate, as well as consumer sentiment toward the growing platform.