Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Our Media Lab at CBS Television City Research City in Las Vegas allows us to apply cutting edge technology to marketing challenges. The lab's most recent study took a closer look at how well advertisements in virtual reality resonate, as well as consumer sentiment toward the growing platform.