Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Reality Check: Nielsen’s Cutting-Edge Ad Research Explores Virtual Reality
Our Media Lab at CBS Television City Research City in Las Vegas allows us to apply cutting edge technology to marketing challenges. The lab's most recent study took a closer look at how well advertisements in virtual reality resonate, as well as consumer sentiment toward the growing platform.